Media,  Public Affairs

Simple Advice for Dealing with the Media

Very briefly, take a look at the following wallet card. The images are from the front and back of a card distributed to the Swedish Foreign Ministry by the Foreign Ministry.


There are a couple of minor linguistic differences between the Swedish and the English but the major difference between the two sides of the card is the Swedish bullet that’s not replicated: don’t ask sources. Sweden has very strong “whistle blower” protection laws so that a government official even asking about a source is against the law.

All the bullets are sensible and direct and come from a Foreign Ministry that gives media training to nearly the entire organization. Everyone, in their view, is a communicator.


One Comment

  • Jonas Svensson

    Hi MattThis type of card is fairly widely spread in Sweden. Not least among government agencies. Interestingly enough, every couple of years or so, a journalist discovers one of these cards and starts a debate on their legality. And, of course, their true purpose: To facilitate media communication or to keep information from the media and generally make life more difficult for reporters. Journalists in general usually display a rather intense dislike of the parts that say: “stay in your own lane”, “Don´t speculate” “Refer to your press officer if you feel unsure about the situation”.