Media,  Now Media

Event: beyond broadcast 09

Happening right now, beyond broadcast 09 explores the power of new media. Topics range “from the transition toward mobile content to evolving journalism business models.”

Check out the agenda and participate online. Today’s panels include: 

Building an Audience Through Engagement & Outreach. This session will explore the tools and techniques for identifying and expanding a target audience through active engagement and outreach.

Measuring New Media’s Impact. The digital media world is still developing the techniques and metrics for measuring its audience. The panelists will share their experience as they strive to create an accepted approach to measure the impact of new media.

Global Media’s Role in a Digital Era. A vital democracy depends not just on good national news but access to unbiased reporting on events around the world. This panel will discuss the challenges and opportunities of bringing stories from multiple sources to a global audience, in the context of new media and distribution channels.

Public Media at the National & Global Levels. Representatives from several world regions will explore traditional media organizations’ use of new media to further their public service mission, expand their coverage and build an audience. How do major media organizations leverage traditional and digital media assets to collect, curate and distribute information?

Public Service Media in Areas of Conflict. A panel of individuals engaged in making change in areas of conflict will explore the risks and opportunities for those involved in public service media in areas of conflict, with firsthand stories and discussion of impacts.