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Public Diplomacy

Public Diplomacy and Technologies

January 7, 2010

Next Friday is my first day teaching at USC and I’m excited. Hopefully the students are at least moderately excited as well. My goal of PUBD510: Public Diplomacy and Technologies is to the students capable of engaging a senior policy maker on the importance and requirements of engaging in today’s Now Media global information environment while cognizant that different geographies – be they physical, social, or cultural – demand different tools, methods, and expectations.

The syllabus is online at USC and available here (PDF, 187kb). As should be expected for a class like this, there will be significant online material but dead trees are assigned as well. The required books are:

  • Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky
  • Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives by Nicholas A. Christakis and James Fowler
  • Regret the Error: How Media Mistakes Pollute the Press and Imperil Free Speech by Craig Silverman
  • Practicing Public Diplomacy: A Cold War Odyssey by Yale Richmond

The following are also required but copies (for the students to keep) will be provided:

  • Dragon Bytes: Chinese Information War Theory and Practice from 1995-2003 by Tim Thomas (to be distributed in class, courtesy of Tim Thomas)
  • Options for Influence by Ali Fisher and Aurélie Bröckerhoff (to be distributed in class, courtesy the British Council)
  • Enlisting Madison Avenue by Todd Helmus and Chris Paul (to be distributed in class, courtesy Chris Paul)

The following are recommended books:

  • Readings in Propaganda and Persuasion: New and Classic Essays by Jowett, O’Donnell (eds)
  • Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li, Josh Bernoff
  • The Elements of Journalism: What Newspeople Should Know and The Public Should Expect by Bill Kovach

Expect to see more on the class here on the blog over the next semester.

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global engagementnew medianow mediapublic diplomacyStrategic CommunicationUSC
By Matt Armstrong

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