Updated: See below for the change of venue
Through my firm Armstrong Strategic Insights Group, LLC, I am conducting a three evening seminar on the modern, global information environment characterized by the fallen barriers to information dissemination and influence as well as the convergence of “new media” and “old media” into “now media.” The purpose is to understand requirements and methods for preactive, proactive, and reactive engagement in the struggle for minds and wills of today and tomorrow. The agenda is below. Sandwiches and drinks (water, soda, coffee) will be served. This executive training series was previously titled “Understanding and Engaging Now Media”.
Preparatory material will be emailed to registered attendees. Additional material will be provided during class via the web.
Date: February 8, 9, 10
Time: 6p – 9p each evening
Location (updated): 607 14th St NW, Suite 300, Washington DC (Hill & Knowlton offices, Google Map)
Sign up before midnight February 3: $495
Sign up February 3-7: $595
Sign up at the door: $695
A discount is available for groups of 3 or more from the same organization.
Email for an invoice and online payment options.
Agenda
Day 1 – Introductions and Foundations
- What’s old is new again in the struggle for minds and wills
- Legislative foundations for America’s global engagement, including its evolution
- Review of current authorities and doctrine
- Vulnerabilities in maintaining distinctions between “new” and “old” media
Day 2 – Transforming Your Information into Their Knowledge
- In-Depth: US Government use of online media presented by a guest lecturer
- Searching, monitoring, and mapping the online world
- Engagement opportunities created by Now Media
Day 3 – Case Studies
- In-Depth: Adversarial use of online media presented by a guest lecturer
- Lessons from private sector risk management, Government
- Wrap-up discussion
