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Posted on February 4, 2010 by Matt Armstrong

Information as Power: “Now Media” and the Struggle for Minds and Wills (Feb 2010)

Updated: See below for the change of venue

Through my firm Armstrong Strategic Insights Group, LLC, I am conducting a three evening seminar on the modern, global information environment characterized by the fallen barriers to information dissemination and influence as well as the convergence of “new media” and “old media” into “now media.” The purpose is to understand requirements and methods for preactive, proactive, and reactive engagement in the struggle for minds and wills of today and tomorrow. The agenda is below. Sandwiches and drinks (water, soda, coffee) will be served. This executive training series was previously titled “Understanding and Engaging Now Media”.

Preparatory material will be emailed to registered attendees. Additional material will be provided during class via the web.

Date: February 8, 9, 10

Time: 6p – 9p each evening
Location (updated): 607 14th St NW, Suite 300, Washington DC (Hill & Knowlton offices, Google Map)

Sign up before midnight February 3: $495

Sign up February 3-7: $595

Sign up at the door: $695

A discount is available for groups of 3 or more from the same organization. 

Email for an invoice and online payment options.

Agenda

Day 1 – Introductions and Foundations

  • What’s old is new again in the struggle for minds and wills
  • Legislative foundations for America’s global engagement, including its evolution
  • Review of current authorities and doctrine
  • Vulnerabilities in maintaining distinctions between “new” and “old” media 

Day 2 – Transforming Your Information into Their Knowledge

  • In-Depth: US Government use of online media presented by a guest lecturer
  • Searching, monitoring, and mapping the online world
  • Engagement opportunities created by Now Media

Day 3 – Case Studies

  • In-Depth: Adversarial use of online media presented by a guest lecturer
  • Lessons from private sector risk management, Government
  • Wrap-up discussion

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CategoriesNow Media, Psychological Struggle, Public Affairs, Public Diplomacy Tagsglobal engagement, new media, now media, Old Media, public diplomacy, Strategic Communication, Training

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