There was a time we could afford—or thought we could afford —to be unconcerned about what other people thought of us… That time is past. We shall be making decisions, within the U.N. and independently, that will have repercussions affecting the lives of ordinary people all over the globe. Our attitude and our actions—and rumors thereof—will be matters of concern everywhere.Secretary of State James F. Byrnes in April 14, 1947
This is a quote from the past on the need to directly reach people abroad in the interest of US foreign policy. Today, we may call this public diplomacy, but then it was simply “public affairs.” The term “public diplomacy” would not be adopted for another two decades for the purpose of defending the independence of a bureaucracy.