“Exploited daily by quacks and adventurers”

At the end of the summer of 1949, Vincent Price had some words. Price was then the eponymous character on the show The Saint (his performance is superb by the way) and at the end of an episode titled “Color-Blind Killer” he offered the following public service announcement:

Ladies and Gentlemen,

In a prejudice filled America no one would be secure in his job, his business, his church or his home. Yet racial and religious antagonisms are exploited daily by quacks and adventurers whose followers make up the irresponsible lunatic fringe of American life. Refuse to listen to or spread rumors against any race or religion. Help to stamp out prejudice in our country. Let’s judge our neighbors by the character of their lives alone and not on the basis of their religion or origin.

Vincent Price, September 18, 1949.

You can hear this episode here. His PSA is at 21:54.

Sadly, the “quakes and adventurers whose followers make up the irresponsible lunatic fringe of American life” are, unfortunately, still with us. Worse, they are out of the shadows and feel empowered.

You can also hear Price’s PSA at the end of every one of the Down These Mean Streets podcasts (which I recommend).

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