By Amy Zalman Review of Behavioural Conflict, Why Understanding People and their Motivations Will Prove Decisive in Future Conflict, by Andrew Mackey and Steve Tatham I cannot think of any books about warfare’s future that come across as hard-hitting, full of actionable pragmatism, and deeply humane all at the same time. But Behavioral Conflict: Why Understanding People and their Motivations will Prove Decisive in Future Conflict is all three. The authors, both career members of the British military, Major General Andres Mackey (Ret) and Royal Navy Commander Steve Tatham (who I count as a friend, having met him in Ankara a few years ago), make their case by drawing on a combination…
By Dr. Amy Zalman The inside cover promise to "unveil the workings of a ‘storytelling machine’ more effective and insidious as a means of oppression than anything dreamed up by Orwell," was incentive enough for me to pick up and start reading the recent English translation of French writer Christian Salmon’s Storytelling: Bewitching the Modern Mind. Even more compelling for this reader: the ‘storytelling machine’ in question is one that I have been working in for the last five years, as a proponent of the use of narrative as a tool of influence in U.S. strategic communication.