Quoting history: engaging in the information sphere

Years ago, the House Appropriations Committee opened an inquiry into “cultural diplomacy.” The response from the Assistant Secretary of State for Public Affairs at the time was that it was a necessary response to the “enormous sums” our adversary was spending on propaganda, “possibly more than the rest of the world combined.” Below is an excerpt from the newspaper story reporting on State’s defense of its cultural efforts (details on the story are below the fold):

[Assistant Secretary of State for Public Affairs] said the giving of “ideas” or “propaganda” to other countries had become the “fourth arm” of foreign policy. … Congress and even the State Department did not fully appreciate its value, [the Assistant Secretary] said.

[The House Appropriations Committee Chairman] contended that most of the information [from the State Department] was “slanted” to favor the department’s views and thus constituted a “ministry of propaganda.”

[The Assistant Secretary] replied that everything that emerged from his office was “straight information”; that
any “slanted or one-sided information” always gave the source, thus removing it from the “propaganda classification.

[A]sked why [State’s Public Affairs] had more employees – 3,000, – than the entire State Department had [only four years prior], the [Assistant Secretary] explained the State Department rarely received requests for information [before] but now got an average of 34,000 a month.

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Armed Services Committees Authorize Funds and Activities for State Department information operations (Updated)

If you haven’t read the National Defense Authorization of Act for Fiscal Year 2010 that came out of conference this week – and I’m guessing you haven’t – then you may have missed a potential precedent.

The Armed Services Committees of the House and Senate this week authorized $55 million for the State Department for what amounts to information operations (or call it public diplomacy, strategic communication, or global engagement). This is not so-called “1207” funding that allows Defense to transfer money to State for security and stabilization – there is another $100m (or more) of security and stabilization money the SASC/HASC direct DOD to transfer to State – nor is it, for the wonk in you, “1206” or “1208” funding. This is a direct authorization for State (and BBG if you prefer to separate them out) for specific activities.

The appearance of these authorizations in the Senate bill back in July took many by surprise. This could create questions over accountability of funds and confusion over guidance by adding more cooks who generally do not confer much and speak different language in this kitchen.

The big question is whether the authorities will be funded. This is unlikely considering neither the House or Senate defense appropriators have included this in their pre-conference bills. However, the Armed Services Committees created an opportunity for the defense appropriators to send a significant message. Whether the appropriators take that opportunity is to be seen.

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Looking for a research topic on public diplomacy and strategic communication?

Are you a graduate student looking for a research topic? Then I’ve got two topics for you. Actually I have a dozen topics, but here’s two, one I’ve shared several times over the last couple of months and another. I haven’t spent a lot of time refining these so don’t bang on me too hard on the wording but a discussion is encouraged.

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Recommended Reading

Due to travel, there will be no posting until 4 October. If you haven’t already, check out the posts below (additional comments in italics) as well as explore other previous posts through the Archives or through the categories in the bottom left of the page. 

  • Preparing to Lose the Information War? – Is Congress or the media paying attention? Apparently not based on the statements and questions from both Congress and the media that include words like “mystifying” and continue to focus on Taliban kinetic capabilities. Has anybody read Appendix D of McChrystal’s report that declares the need “win the battle of perceptions” through “gaining and maintaining…trust and confidence in [Afghan Government] institutions.” Among the overdue recommendations is the need to “orientate the the message from a struggle for the ‘hearts and minds’ of the Afghan population to one of giving them ‘trust and confidence’.
  • Broadcasting Board of Governors: Empty Seats at the Public Diplomacy Table – neglecting the part-time management of America’s international broadcasting. Besides the missing Governors, an arguably more important gap is the since-2005 empty seat of the Presidentially appointed Director of the International Broadcasting Bureau (IBB).
  • U.S. envoys hesitate to report bad news by Nicholas Kralev at The Washington Times on the “rampant self-censorship” of “bad news” from the diplomats in the field to DC.
  • The Bad News: America’s good news only Ambassadors by Pat Kushlis at The Whirled View adds details to Nicholas’s article.
  • Hitting Bottom at Foggy Bottom – My article at ForeignPolicy.com on the structural failures at State and the need to fix it rather than let it breakup – or be cannibalized. (Sep 11, 2009) Subsequent to the article was the request by US Department of Agriculture Secretary Vilsack to Secretaries Gates and Clinton to transfer $170m from State, Defense, and USAID over two years to USDA efforts in Afghanistan. USDA should be involved – and has been involved – but at a time that USAID and State’s internal S/CRS – headed by John Herbst – is struggling with leadership, funding, mission, and just inclusion, this request appears a lot more like cannibalism than anything else.
  • Understanding and Engaging ‘Now Media’ professional development course – a professional development course taught by me examining the convergence of "new media" and "old media" into "now media" with the purpose of educating and empowering the student to be a more effective information actor.
  • Smith-Mundt Symposium Report (PDF, 387kb) – The January 13, 2009, symposium, subtitled “A Discourse to Shape America’s Discourse”, was a frank and open discussion included a diverse group of stakeholders, practitioners, and observers from Congress, the Departments of State, Defense, and Homeland Security, and outside of government, many of whom never had a reason to be in the same room with one another before, to discuss public diplomacy, strategic communication, or whatever their particular "tribe" calls information and perception warfare.
  • Guidelines for publishing on Twitter – a policy from the UK very much worth reviewing.

  • Quick reference: GAO report notes State staff shortfall, interagency failures

    Some highlights regarding the Department of State from the GAO report “Actions Needed to Address Stakeholder Concerns, Improve Interagency Collaboration, and Determine Full Costs Associated with the U.S. Africa Command” (GAO-09-181, 1.4mb PDF, from February 2009)
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    Defense and Strategic Communication: what did Congress ask for before the recess?

    Much has been made of made of Congressional concerns over the Defense Department’s role in strategic communication and as the de facto leading public diplomat in policy, engagement, and personnel. At first the lack of informed media coverage – and shallow or error-filled when it exists – is ironic considering the subject, but there it is part of a trend when considering that in general public diplomacy and the laws governing it are also subject to misinformation and misinterpretation (PDF, 140kb).
    When The Washington Post reported on July 28 on the House Appropriations decision to slash $500 million from the estimated Defense budget request for strategic communication programs – for 10 (ten) programs which should have been “IO” (information operations) programs, a minor difference – Walter Pincus mentioned requests from the House and Senate Armed Services Committees (HASC and SASC, respectively) that preceded the House Appropriations – Defense Subcommittee (HACD) action. For your reference, the actionable items for the Defense Department in the area of strategic communication from the reports of the HASC, SASC, and HACD are below.

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    Preparing to Lose the Information War?

    It has now been eight years since 9/11 and we finally seem to understand that in the modern struggles against terrorism, insurgency, and instability, the tools of public diplomacy are invaluable and essential. We live in a world where an individual with a camera phone can wield more influence than an F-22 stealth fighter jet. The capability of engaging public audiences has long been thought of as the domain of civilians. But for the past eight years, the functions, authorities, and funding for engaging global audiences, from anti-AIDS literature to soccer balls to development projects, has migrated from the State Department to the Defense Department. It seems whole forests have fallen over the same period on the need to enhance civilian agencies – be it the State Department or a new USIA-like entity – to provide a valid alternative to the Defense Department who most, even the detractors, agree was filling a void left by civilians who abrogated their responsibility for one reason or another.
    This summer may be a turning point. Some in Congress have unilaterally decided that 2010 is the year America’s public diplomacy will stop wearing combat boots. Sounds good, right? This is the future most, including analysts and the military, have wished for. The military has been the unwilling (if passionate once engaged) and often clumsy surrogate and partner for the State Department in representing the US and its interests in Africa, the Middle East, and elsewhere around the world through what the House Armed Services Committee now calls “military public diplomacy.” In some regions, State is almost wholly dependent on Defense money and resources to accomplish its mandate.

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    Qualified Support from Congress of DoD Strategic Communication

    For your reference, the below citations are from reports of the House and Senate Armed Services Committees from before the summer recess in support of Defense information activities commonly referred to as strategic communication. As far as the House Appropriations Committee, Defense Subcommittee, there is nothing in support of DOD information activities, as you may already know. The numbers in parentheses at the end of each citation is the page number of the report.
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    Isolated Overseas: Diplomatic Security Creates Challenges for American Public Diplomacy

    Guest Post By Mitchell Polman, originally posted at Understanding Government

    When Congress voted to abolish the U.S. Information Agency (USIA) in 1999, America’s public image abroad suffered a significant blow. This decision – inspired by the desire to shrink government and the predominant belief that USIA was an ineffective bureaucracy – closed many USIA-run American libraries and cultural centers around the world that were helping to promote better understanding of American culture and society. These gathering places – located in embassy buildings or in libraries and cultural buildings of host countries – were an important tool for U.S. public diplomacy. They organized English language classes, discussions about American society and politics, films, and other cultural events. Local residents had safe and accessible places to read American books and periodicals, find out about educational exchanges, take U.S. college entrance and language exams, and interact with American citizens.

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