• Events,  Now Media,  Public Affairs,  Public Diplomacy,  Social Media

    Now Media: engagement based on information not platforms

    On July 6, 2010, the MountainRunner Institute will, with support from InterMedia, present a one-day training event titled Now Media: engagement based on information not platforms. Whether you call it strategic communication, public diplomacy, public affairs, signals integration, or global engagement, this event is designed to help you gain a better understanding of the capabilities, capacities, and authorities you need to be effective in today’s global environment. While the emphasis is on actors and audiences relevant to national security, knowledge from the course will be readily applied in other areas. More information can be found here. Topics include: Convergence of “old media” and “new media” into Now Media; Mobilization and…

  • Defense Department,  Now Media,  Public Affairs,  Social Media

    Why the Chairman of the Joint Chiefs tweets

    Last week, Federal News Radio interviewed Capt. John Kirby, Special Assistant for Public Affairs for Adm. Mike Mullen, Chairman of the Joint Chiefs of Staff, on why the Chairman actively engages in social media sites such as Facebook and Twitter. The chairman, who began Tweeting and Facebooking in 2009, understood that social media was quickly becoming a part of mainstream media and it was just as important to listen to online conversations. Prior to engaging in social media, the Admiral learned from his troops that his internal military audience, which includes younger men and women in uniform, frequently use social media to communicate with each other.  Other federal organizations can…

  • Defense Department,  Now Media,  Public Affairs,  Public Diplomacy,  Social Media

    The Social Media Strategy for the Chairman of the Joint Chiefs of Staff

    The Office of the Chairman of the Joint Chiefs of Staff, the top military officer in the United States, published its social media strategy. The document provides an insight into the current intended purposes and audience size of the various social media platforms in use now by the CJCS. The document describes four goals in the strategy: Engage, Align, Drive, and Expand. Each goal includes objectives for each goal. This is a good step in the right direction for the Chairman and the Pentagon to increase its transparency and relevancy in the discourse over military and foreign policy. As the strategy notes, With the internet being the primary source of…

  • Events,  Psychological Struggle,  Public Affairs,  Public Diplomacy

    InfoWarCon 2010

    If you’ll be in DC May 12-14, consider attending InfoWarCon, the “edgy, provocative, and evocative” conference on strategic communication and public diplomacy (even though State will be minimally represented… last year there were objections from the Truman building that “war” was in the event’s title) and cybersecurity / cyberwarfare. Checkout the agenda. Unfortunately, due to a schedule conflict on my side, I am no longer chairing the initial plenary discussion on cyber and social media as I noted earlier. I’ll still be in DC that week, but I won’t be at InfoWarCon until the last day.

  • Counterinsurgency,  Events,  Psychological Struggle,  Public Affairs,  Public Diplomacy

    Event: 9th Annual Information Operations – Europe

    The UK-based Defence IQ has announced the date and venue for the 9th annual Information Operations Europe conference. The event will take place June 29-30, 2010, at the Bloomsbury Hotel in London. The agenda is available. Topics include: Media in Modern Warfare, by Major General Gordon Messenger, Director of Strategic Communications, UK MoD UK’s Influence Capability, by Air Commodore Robert Judson, Head of Targeting and Information Operations, UK MoD Where Counterinsurgency meets Culture, by Eric Sutphin, Chief Target Audience Analyst, Combined Joint Psychological Operations Task Force, ISAF HQ, NATO Audience Engagement in Afghanistan, by Maryann Maguire, Director of Communications (DCSU), Afghan Specialist Joint Implementation Team, UK MoD Countering Violent Extremism,…

  • Events,  Psychological Struggle,  Public Affairs,  Public Diplomacy

    InfoWarCon – Washington, D.C.

    The 2010 installment of InfoWarCon will be May 12-14 in Washington, D.C., at the Washington Convention Center. According to the organizers, This is not your typical conference. This is edgy, provocative and evocative. The agenda is here. Noteworthy is that Under Secretary of State for Public Diplomacy and Public Affairs Judith McHale is expected to speak on day 2, May 13, at 8:00a-8:30a. Her predecessor, Jim Glassman, spoke at the 2009 event. Also listed on the current agenda are Price Floyd, Principal Deputy Assistant Secretary of Defense for Public Affairs, and Dana Priest, The Washington Post. I am moderating the panel “The Power of Cyber and Social Networking” and, rumor…

  • Congress,  Psychological Struggle,  Public Affairs,  Public Diplomacy

    New Caucus To Probe Strategic Communication, Public Diplomacy

    Inside the Pentagon reports on the new caucus on the Hill that shows the level of heightening interest in improving America’s global engagement. In “New Caucus To Probe Strategic Communication, Public Diplomacy”, dated 11 March 2010, reporter Fawzia Sheikh writes: A new Capitol Hill caucus focused on strategic communication and public diplomacy officially launched last week and plans to study the latest government efforts in these domains during its inaugural meeting later this month, according to a congressional source. A new Pentagon report on strategic communication, a State Department plan on public diplomacy and a National Security Council framework outlining how agencies will collaborate in these areas will be among the…

  • Public Affairs,  Public Diplomacy,  State Department

    Public Diplomacy: Strengthening US Engagement with the World

    On March 10, 2010, the Under Secretary for Public Diplomacy and Public Affairs is expected to unveil her strategic approach for the State Department’s public diplomacy efforts at the Senate Foreign Relations Committee hearing titled “The Future of Public Diplomacy.” Judith McHale will be preceded by three of her predecessors: Evelyn Lieberman, Karen Hughes, and Jim Glassman. (Note: the noon ET event will now be in Dirksen 430.) Titled “Public Diplomacy: Strengthening US Engagement with the World” (PDF, 2.2mb), it is described as a “strategic framework” that “will serve as the foundation for public diplomacy’s FY 2012 budget request. It is intended to be a roadmap for Public Diplomacy, ensuring…