New Caucus To Probe Strategic Communication, Public Diplomacy

Inside the Pentagon reports on the new caucus on the Hill that shows the level of heightening interest in improving America’s global engagement. In “New Caucus To Probe Strategic Communication, Public Diplomacy”, dated 11 March 2010, reporter Fawzia Sheikh writes:

A new Capitol Hill caucus focused on strategic communication and public diplomacy officially launched last week and plans to study the latest government efforts in these domains during its inaugural meeting later this month, according to a congressional source.

A new Pentagon report on strategic communication, a State Department plan on public diplomacy and a National Security Council framework outlining how agencies will collaborate in these areas will be among the discussion topics, the congressional source said on the condition of anonymity. (See related story.)

Reps. Adam Smith (D-WA) and Mac Thornberry (R-TX) are heading the caucus, which is still being rounded out, the source told Inside the Pentagon. Organizers have collected the names of three other Republicans and three additional Democrats interested in joining, said the source. There has also been “a lot of interest at the staff level,” including the House Foreign Affairs Committee, defense authorizers and “other elements of the congressional staff,” the source said.

“Given the interest in this issue,” added Michael Amato, Smith’s spokesman, “we expect a significant number of members to join the caucus.”

The rest of the article follows.

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Comment by Phil Seib draws comment by Jim Glassman

Last week, Phil Seib, professor of journalism and public diplomacy at the USC Annenberg School for Communication and Journalism and director for the USC Center on Public Diplomacy, posted a short diatribe on the new State Department ‘framework’ for public diplomacy created and shared by the Office of the Under Secretary of Public Diplomacy and Public Affairs. Phil’s post, his second on the framework, followed a (too) short conference call with Judith McHale the day after a Senate hearing chaired by Senator Kaufman (D-DE) that included Judith and three of her predecessors (Lieberman, Hughes, and Glassman). Also on the call where Spencer Ackerman, Helle Dale, Mark Dillen, and myself.

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Kaufman’s opening statement at the hearing on the Future of US Public Diplomacy

Last week, Senator Ted Kaufman (D-DE), chaired a hearing of the Senate Foreign Relations Committee titled “Future of US Public Diplomacy”. The purpose was to explore how “the United States’ global message can be communicate most effectively, and how achievements of the past can be used as models for future public diplomacy activities.” Attending where the current Under Secretary for Public Diplomacy and Public Affairs, Judith McHale, and three of her predecessors: Evelyn Lieberman, Karen Hughes, and James K. Glassman. (See also this chart for when the Under Secretaries served.)

Before becoming Senator, Kaufman served on the Broadcasting Board of Governors from 1995 to 2008. He opening statement to the hearing is below.

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Is Tehran intercepting RFE/RL communications?

Radio Free Europe / Radio Liberty (RFE/RL) strongly believes the Government of Iran has tapped its phones, intercepting email, and surveilling its activities. RFE/RL, a US government broadcaster, cites recent attempts to recruit 8 Iranian journalists inside Iran. Six of the journalists were detained before they could exit the country while the other two had their passports confiscated.

According to a senior official at RFE/RL, the Iranian government’s policy towards journalists is to “arrest some, execute some, release some.” Fortunately, those journalists RFE/RL was engaging are just in the first category.

See also:

Culture and conflict: is there a role in conflict prevention, resolution for culture?

What role does culture have in conflict prevention and resolution? Recently, the British Council organized an interesting and enlightened discussion on this very question. What made this even more interesting was the British Council’s partners in the venture: NATO and Security Defence Agenda, a European security and defense think tank.

At a time when public diplomats to psychological operators are coming to terms with their lack specific cultural capacities to understand and properly engage audiences, this was a timely discussion.

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The VOICE Act: Victims of Iranian Censorship

Senator Ted Kaufman (D-DE), chairing a hearing with four past and present Under Secretaries for Public Diplomacy and Public Affairs, mentioned the VOICE Act in his opening remarks. From my experience, unless you’ve sat in on one of my presentations sometime in the last eight months, odds are you don’t know what it is. The VOICE Act is a product of Senators in the Armed Services Committee: John McCain (R-AZ), Joseph Lieberman (ID-CT), Ted Kaufman (D-DE), Lindsey Graham (R-SC), and Robert Casey (D-PA).

(Interesting note: Senators Kaufman and Wicker – plus Senator Jim Webb – are the only Congressman (House or Senate) that are on both an armed services committee and a foreign relations (Senate) or foreign affairs (House) committee. These two Senators chaired the recent Senate Foreign Relations Committee hearing titled The Future of Public Diplomacy.)

The VOICE Act, also known as the Victims of Iranian Censorship Act, was passed by the Senate in S. 1391 on July 23, 2009. It passed the conference between House and Senate armed services committees on October 8, 2009 and with the President’s signature on October 28, 2009, it became Public Law 111-84: the National Defense Authorization Act for Fiscal Year 2010.

The VOICE Act is a notable (and rare) example of Defense Department-focused entities – the armed services committees – authorizing substantial funding for the State Department and the Broadcasting Board of Governors. However, the $55 million (details are below) authorized is not yet funded. In what could have been a very visible demonstration of putting his money where his mouth is, to the best of my knowledge, the late Congressman John Murtha (D-PA), chairman of the defense appropriations subcommittee, did not push to fund the VOICE Act despite saying the State Department should be doing more.

The VOICE Act is on the books, but it lacks funding.

So what does the VOICE Act authorize? On his website, Sen McCain touts the VOICE Act as “bipartisan legislation that will help strengthen the ability of the Iranian people get access to news and information and overcome the electronic censorship and monitoring efforts of the Iranian regime.”

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John Brown on Public Diplomacy: The World Should Be Teaching Us, Mr. Kristof

Well-meaning Nicholas D. Kristof in the New York Times:

"Peace Corps and Teach for America represent the best ethic of public service. But at a time when those programs can’t meet the demand from young people seeking to give back, we need a new initiative: Teach for the World.

In my mind, Teach for the World would be a one-year program placing young Americans in schools in developing countries. The Americans might teach English or computer skills, or coach basketball or debate teams. …

This would be a government-financed effort to supplement an American public diplomacy outreach that has been eviscerated over the last few decades."

Mr. Kristof, who wants young Americans to teach English the world over, seems unaware that all too many of us here in the homeland (which is how we now identify our cry-the-beloved country in these sad post-9/11 times) are incapable of writing a coherent English sentence free of grammatical and spelling errors. And how many of us called-to-duty language missionaries currently living in said homeland, if volunteering to coach "debate teams" overseas, could actually be capable of crafting a logical argument, given our 24/7 we-can’t-stop-loving-it culture of instant mindless gratification a la Tee-Vee & Twitter & uptalk?

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Judith McHale’s testimony before the Senate Foreign Relations Committee discussing public diplomacy

Below is the prepared testimony of Judith McHale, current Under Secretary of State for Public Diplomacy and Public Affairs, before the the Senate Foreign Relations Committee on March 10, 2010. Alternatively, download the 274kb PDF. A list of Under Secretaries for Public Diplomacy and Public Affairs and their tenures may be found here.

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Jim Glassman’s testimony before the Senate Foreign Relations Committee discussing public diplomacy

Below is the prepared testimony of Jim Glassman, former Under Secretary of State for Public Diplomacy and Public Affairs, before the the Senate Foreign Relations Committee on March 10, 2010. Alternatively, download the 408kb PDF. A list of Under Secretaries for Public Diplomacy and Public Affairs and their tenures may be found here.

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Karen Hughes’s testimony before the Senate Foreign Relations Committee discussing public diplomacy

Below is the prepared testimony of Karen Hughes, former Under Secretary of State for Public Diplomacy and Public Affairs, before the the Senate Foreign Relations Committee on March 10, 2010. Alternatively, download the 234kb PDF. A list of Under Secretaries for Public Diplomacy and Public Affairs and their tenures may be found here.

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Evelyn Lieberman’s testimony before the Senate Foreign Relations Committee discussing public diplomacy

Below is the prepared testimony of Evelyn S. Lieberman, former (and first) Under Secretary of State for Public Diplomacy and Public Affairs, before the the Senate Foreign Relations Committee on March 10, 2010. Alternatively, download the 86kb PDF.

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Public Diplomacy: Strengthening US Engagement with the World

image On March 10, 2010, the Under Secretary for Public Diplomacy and Public Affairs is expected to unveil her strategic approach for the State Department’s public diplomacy efforts at the Senate Foreign Relations Committee hearing titled “The Future of Public Diplomacy.” Judith McHale will be preceded by three of her predecessors: Evelyn Lieberman, Karen Hughes, and Jim Glassman. (Note: the noon ET event will now be in Dirksen 430.)

Titled “Public Diplomacy: Strengthening US Engagement with the World” (PDF, 2.2mb), it is described as a “strategic framework” that “will serve as the foundation for public diplomacy’s FY 2012 budget request. It is

intended to be a roadmap for Public Diplomacy, ensuring its alignment with foreign policy objectives, and bringing a strategic focus to how Public Diplomacy programs, resources and structures support those objectives.

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Defense Department releases its Section 1055 report on strategic communication

According to the National Defense Authorization Act for Fiscal Year 2009, the Defense Department was required to provide a report on

the organizational structure within the Department of Defense for advising the Secretary on the direction and priorities for strategic communication activities, including an assessment of the option of establishing a board, composed of representatives from among the organizations within the Department responsible for strategic communications, public diplomacy, and public affairs, and including advisory members from the broader interagency community as appropriate, for purposes of (1) providing strategic direction for Department of Defense efforts related to strategic communications and public diplomacy; and (2) setting priorities for the Department of Defense in the areas of strategic communications and public diplomacy.

This report (PDF, 660kb) is known as the 1055 report, after the section of the NDAA that called for it.

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Upcoming meeting of the US Advisory Commission on Public Diplomacy

The next meeting of the US Advisory Committee on Public Diplomacy will take place Monday, March 15, 9:00a to 11:00a in the conference room of the International Forum for Electoral Systems (IFES) located at 1850 K Street, NW, Fifth Floor.

The public may attend this meeting as seating capacity allows. To attend this meeting and for further information, please contact Carl Chan at (202) 632-2823; email: chanck@state.gov.

Presenting will be Rosa Brooks of the Defense Department, Walter Douglas of the State Department, and myself.

Public Diplomacy: Books, Articles, Websites #50

Courtesy of Bruce Gregory, Professor of Media and Public Affairs, George Washington University.

Intended for teachers of public diplomacy and related courses, here is an update on resources that may be of general interest. Suggestions for future updates are welcome.
Bruce Gregory
Adjunct Professor
George Washington University/Georgetown University

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