Behavioral Economics Go to War: reviewing Behavioural Conflict, Why Understanding People and their Motivations Will Prove Decisive in Future Conflict

By Amy Zalman
Review of Behavioural Conflict, Why Understanding People and their Motivations Will Prove Decisive in Future Conflict, by Andrew Mackey and Steve Tatham

I cannot think of any books about warfare’s future that come across as hard-hitting, full of actionable pragmatism, and deeply humane all at the same time.  But Behavioral Conflict: Why Understanding People and their Motivations will Prove Decisive in Future Conflict is all three.  The authors, both career members of the British military, Major General Andres Mackey (Ret) and Royal Navy Commander Steve Tatham (who I count as a friend, having met him in Ankara a few years ago), make their case by drawing on a combination of their own experience, case studies and close analysis of how communication actually factors in war.

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