The Social Media Strategy for the Chairman of the Joint Chiefs of Staff

The Office of the Chairman of the Joint Chiefs of Staff, the top military officer in the United States, published its social media strategy. The document provides an insight into the current intended purposes and audience size of the various social media platforms in use now by the CJCS. The document describes four goals in the strategy: Engage, Align, Drive, and Expand. Each goal includes objectives for each goal. This is a good step in the right direction for the Chairman and the Pentagon to increase its transparency and relevancy in the discourse over military and foreign policy. As the strategy notes,

With the internet being the primary source of information for individuals born after 1987, social media is quickly becoming mainstream media.

I recommend reading this strategy. True to the purpose and value of social media, I am sure the author would appreciate feedback.

Active or Passive Strategic Communication: What’s the Role of Government?

By Jamie Gayton

Army War CollegeIf we ascribe to the United States Army War College interpretation of U.S. national interests, we accept, 1) Defense of the Homeland, 2) Economic Prosperity, 3) Promotion of Values, and 4) Favorable World Order, as the categories that represent those national interests. The United States Government generally accepts responsibility for developing and refining these national interests and as such should initially take responsibility for developing a road map consisting of actions and communication that would foster movement toward their attainment. This is commendable – it is clearly responsible action by the developer of the goals and objectives supporting our interests, but must the government remain the lead executor in any specific category? Could it be possible that other organizations or entities might better support the achievement of national interests in certain areas for example, Economic Prosperity or Favorable World Order?

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Event: 9th Annual Information Operations – Europe

The UK-based Defence IQ has announced the date and venue for the 9th annual Information Operations Europe conference. The event will take place June 29-30, 2010, at the Bloomsbury Hotel in London. The agenda is available.

Topics include:

  • Media in Modern Warfare, by Major General Gordon Messenger, Director of Strategic Communications, UK MoD
  • UK’s Influence Capability, by Air Commodore Robert Judson, Head of Targeting and Information Operations, UK MoD
  • Where Counterinsurgency meets Culture, by Eric Sutphin, Chief Target Audience Analyst, Combined Joint Psychological Operations Task Force, ISAF HQ, NATO
  • Audience Engagement in Afghanistan, by Maryann Maguire, Director of Communications (DCSU), Afghan Specialist Joint Implementation Team, UK MoD
  • Countering Violent Extremism, by James Barber, Information Operations Division, HQ US Africa Command
  • Influence and Intelligence Opportunities of Virtual Worlds, by Professor George Stein, Cyberspace & Info Ops Study Centre, Air War College, US Air Force
  • Future of Cultural Information Engagement, by Matt Bigge, CEO, Strategic Social

I will be there and will present on Now Media (tentatively 4p of Day 1) and participating on a panel (11.40a Day 1) with:

  • Air Commodore Robert Judson, Head of Targeting and Information Operations, UK MoD
  • Brigadier Mark Van der Lande, Head of Defence Public Relations, Directorate General and Media Communications, UK MoD
  • Sarah Nagelmann, Strategic Communications Advisor to US European Command and Supreme Allied Commander Europe, NATO

InfoWarCon – Washington, D.C.

The 2010 installment of InfoWarCon will be May 12-14 in Washington, D.C., at the Washington Convention Center. According to the organizers,

This is not your typical conference. This is edgy, provocative and evocative.

The agenda is here. Noteworthy is that Under Secretary of State for Public Diplomacy and Public Affairs Judith McHale is expected to speak on day 2, May 13, at 8:00a-8:30a. Her predecessor, Jim Glassman, spoke at the 2009 event.

Also listed on the current agenda are Price Floyd, Principal Deputy Assistant Secretary of Defense for Public Affairs, and Dana Priest, The Washington Post.

I am moderating the panel “The Power of Cyber and Social Networking” and, rumor has it, appearing on another panel at InfoWarCon. See you there.

Making Radio Free Asia Permanent

In another sign that we need a strategic review of our public diplomacy – the White House / NSC Section 1055 report required by Congress provided a framework not a strategy – an element of America’s global engagement continues to exist on appropriations and not a permanent authorization. The situation was similar over sixty years ago when the State Department went to Congress to make VOA and other outreach methods and mediums permanent rather than, as was the case for a period, operating only on appropriations in the absence of Congressional authorization. As the most visibly active member of Congress on the issue of public diplomacy, Senate of House (there are Representatives on Armed Services Committees who are active behind the scenes), it is no surprise Senator Richard Lugar introduced a bill last month to permanently authorize Radio Free Asia.

U.S. Sen. Dick Lugar introduced legislation today that would promote the free dissemination of information in East Asia through the permanent authorization of Radio Free Asia (S.3104).

Sens. Kaufman (D-DE), Franken (D-MN), and Inouye (D-HI) are original cosponsors of the bill.

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Recalling History: the Government will step down as private media step up

In an article written for The New York Times Magazine December 2, 1945, Assistant Secretary of State for Public Affairs William Benton described the purpose and need for what we know refer to as public diplomacy. This article came less than two months after HR 4368 was introduced in the House, a bill on extending and broadening the “existing programs for the interchange of persons, knowledge, and skills between” the US and foreign countries.

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Judith McHale’s testimony before the Senate Foreign Relations Committee discussing public diplomacy

Below is the prepared testimony of Judith McHale, current Under Secretary of State for Public Diplomacy and Public Affairs, before the the Senate Foreign Relations Committee on March 10, 2010. Alternatively, download the 274kb PDF. A list of Under Secretaries for Public Diplomacy and Public Affairs and their tenures may be found here.

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Jim Glassman’s testimony before the Senate Foreign Relations Committee discussing public diplomacy

Below is the prepared testimony of Jim Glassman, former Under Secretary of State for Public Diplomacy and Public Affairs, before the the Senate Foreign Relations Committee on March 10, 2010. Alternatively, download the 408kb PDF. A list of Under Secretaries for Public Diplomacy and Public Affairs and their tenures may be found here.

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Karen Hughes’s testimony before the Senate Foreign Relations Committee discussing public diplomacy

Below is the prepared testimony of Karen Hughes, former Under Secretary of State for Public Diplomacy and Public Affairs, before the the Senate Foreign Relations Committee on March 10, 2010. Alternatively, download the 234kb PDF. A list of Under Secretaries for Public Diplomacy and Public Affairs and their tenures may be found here.

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Evelyn Lieberman’s testimony before the Senate Foreign Relations Committee discussing public diplomacy

Below is the prepared testimony of Evelyn S. Lieberman, former (and first) Under Secretary of State for Public Diplomacy and Public Affairs, before the the Senate Foreign Relations Committee on March 10, 2010. Alternatively, download the 86kb PDF.

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