• Guest Posts,  Public Diplomacy

    China: Rebranding 101

    By Roseline Twagiramariya Even if you’ve been living under a rock, chances are you have heard about China’s impressive economic growth and its continuing rise as an important global player. A few weeks ago, the Senate Foreign Relations Committee released an informative report on the disparities between Chinese and American public diplomacy activities today. Most importantly, the report, commissioned by Senator Richard Lugar (R-IN), the Ranking Member of the Committee, gave a clear and concise look at China’s current rebranding strategies. Aware of its current spotlight and of its negative perceptions abroad, China has heavily invested in their soft power in hopes to ameliorate their image and be seen as…

  • Public Diplomacy

    Zhui: U.S. public diplomacy through Corporate Engagement

    In the debate over what is and is not public diplomacy, here’s another example to throw into the mix. In 2009, the ad agency for Nike China won an award for its series on Liu Xiang, a Chinese phenom in the hurdles. Liu carried the inspirations of China into the Beijing Olympic games in 2008. In the qualifying heat for the 110-meter hurdles, however, he suffered a severe and debilitating injury. He left the stadium and comments like ““This is such a disgrace for China” followed him. The Chinese government had invested heavily in Liu as a star for China: he was the first Chinese (or Asian) to win gold…

  • Uncategorized

    Call for papers: Strategically Managing America’s International Communication

    The U.S. Army War College is co-sponsoring a special issue "Public Relations Review" titled "Strategically Managing America’s International Communication in the 21st Century." This special issue’s editors are: Ray Hiebert, Professor Emeritus, University of Maryland Frank Kalupa, Professor, James Madison University Dennis Murphy, Professor, Center for Strategic Leadership, U.S. Army War Colleg The editors encourage the submission of empirical, conceptual, quantitative and qualitative manuscripts are encouraged along with case studies explicating instructive strategic communication practices. Relevant topics might include cultural considerations, persuasion versus propaganda, ethics, policy influences, messaging, professional training and development, traditional and social media, public opinion and perceptions, reputation, measurement and evaluation, international collaboration, transparency, credibility or the…

  • Psychological Struggle

    Strategic Communication & Influence Operations: Do We Really Get It?

    Strategic Communication & Influence Operations: Do We Really Get It? by Dr Lee Rowland  & Cdr Steve Tatham, RN. published at Small Wars Journal. The last 2-3 years have seen an explosion in interest in the application of influence as a tool for achieving military objectives. This is not new, the military have always sought to exert influence – albeit at times unwittingly. However, two significant events have brought the issue to further prominence – the publication of JDP3-40 and the deployment of 52 Brigade to Helmand Province in 2007/8. This article does not intend to debate either in any detail – a quick search of inter and intra nets…

  • Events,  Now Media

    9th Annual Information Operations Europe Conference

    The 9th Annual Information Operations Europe takes place 29-30 June 2010 at The Bloomsbury Hotel in London. The conference will provide information operations case studies from Afghanistan, future plans from the UK and an examination of New and Social Media from the United Kingdom Ministry of Defence, the US Defense Department, NATO, and Canadian Forces, and others. Day One – 29 June – starts with three keynotes from the UK MoD followed by 40 minute presentations by Sarah Nagelmann and Matt Armstrong. The UK MoD presentations look at the purposes, capabilities, and challenges of strategic-level information and influence operations. Sarah will discuss the new media strategy for NATO SHAPE and…

  • Now Media,  Public Diplomacy,  Social Media

    Public Affairs and Public Diplomacy is at Odds with Social Media, and What to Do about It: an interview with Matt Armstrong

    Public affairs and pubic diplomacy blogger Matt Armstrong of Armstrong Strategic Insights Group, LLC discusses U.S. Public Diplomacy, repairing America’s image abroad and whether or not the U.S. Department of State will ever be adequately resourced to lead the nation’s global engagement efforts through social media.

  • Now Media

    Enhancing the Digital Native / Immigrant taxonomy

    When discussing the use and implications of both “new media” and its convergence with “old media” (into “Now Media”), the conversation frequently includes references to two groups, the Digital Native and the Digital Immigrant. This two-tier system inadequately describes reality so I propose a four-tier system that begins with the commonly accepted native-immigrant models and adds two more.