Tag: Strategic Communication

Al-Jazeera: A Culture of Reporting at in Layalina’s Perspectives

~ Matt Armstrong ~ 1 Comment

Layalina Productions publishes a new monthly “forum by academics and leading practitioners to share their views in order to explore key concepts in the study and practice of public diplomacy and Arab media.” The third author to contribute is Dr. Abderrahim Foukara, the Washington Bureau Chief of Al-Jazeera Network.

In the final analysis, TV per se is neither a bridge-builder nor a bridge-buster. I believe that the battle to close the gap between nations is often fought in the trenches of political action, not by TV programming alone.

The perception issue between American and the Arab worlds will also be determined by what actions Arabs will take not just in the Middle East but also in Washington, where important decisions are made which affect their region and the rest of the world.

The article is worth your time and can be accessed here.

The two prior essays were:

In America? Smith-Mundt means no SMS updates on the President’s Ghana speech for you!

~ Matt Armstrong ~ 9 Comments

imageTo let the American public get updates to the President’s speech via SMS is dangerous and, presumably, equivalent to Al Qaeda and Taleban propaganda. No wait, those messages come through just fine so it must be worse than that and even Iranian, Russian, and Chinese Government propaganda. If you’re an American, you cannot sign up for SMS updates to what surely will be an excellent speech by the President – nor could you sign up for the previous much anticipated and lauded speeches – because the Smith-Mundt Act prevents American public diplomacy activities from reaching sensitive and impressionable American eyes and ears. If you’re in the 50 United States ("US minor outlying islands" don’t count) then you’ll have to hope the State Department’s Public Affairs

does something, but, call me a pessimist, I wouldn’t hold your breath.

See also:

How will you respond to a customer complaint in the age of Social Media?

~ Matt Armstrong

Recommended reading in the age of now media: How will you respond to a customer complaint in the age of Social Media? at FASTforward. This is a lesson fully applicable to public diplomacy, strategic communication, global engagement, or whatever your tribe uses to describe the struggle for perceptions, relevance, and support. Unlike Las Vegas, what happens in new media doesn’t stay in new media.

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Obsolete arguments to keep an obsolete law

~ Matt Armstrong ~ 3 Comments

By all means, let’s keep a law designed for another era on the books because, well, it’s there. That’s the argument many have offered in defense of the restrictive provisions added to the Smith-Mundt Act in 1972 and 1985. My friend Kim Andrew Elliot makes this argument while reviewing the Defense Department paper on strategic communication I posted this week.

"Understand the difference between public diplomacy and strategic communication. For the former, the audience is outside the geographic territory of the United States. For the latter, the audience is global. Science and Technology solutions do not generally discriminate based on geographic location, nor should they. The domains of strategic communication can not be limited to those with public affairs authority – everyone should be viewed as a strategic communicator."
Brilliant. This report has found a way to work around the Smith-Mundt clause prohibiting the domestic dissemination of public diplomacy. Just call it "strategic communication."

Kim’s statement is based on the belief that American public diplomacy is unfit for American audiences because it is a) deceitful, b) illegal influence, or c) damaging to the domestic news market. None of these are valid reasons today. 

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Digital Natives, Digital Immigrants: Do they think differently?

~ Matt Armstrong

Digital Natives, Digital Immigrants, Part II: Do They Really Think Differently? (141kb PDF) by Marc Prensky, 2001:

Digital Natives accustomed to the twitch-speed, multitasking, random-access, graphics-first, active, connected, fun, fantasy, quick-payoff world of their video games, MTV, and Internet are bored by most of today’s education, well meaning as it may be. But worse, the many skills that new technologies have actually enhanced (e.g., parallel processing, graphics awareness, and random access)—which have profound implications for their learning—are almost totally ignored by educators.

The cognitive differences of the Digital Natives cry out for new approaches to education with a better “fit”. And, interestingly enough, it turns out that one of the few structures capable of meeting the Digital Natives’ changing learning needs and requirements is the very video and computer games they so enjoy. This is why “Digital Game-Based Learning” is beginning to emerge and thrive. …

Again and again it’s the same simple story. Practice—time spent on learning—works. Kid’s don’t like to practice. Games capture their attention and make it happen. And of course they must be practicing the right things, so design is important.

The US military, which has a quarter of a million 18-year-olds to educate every year, is a big believer in learning games as a way to reach their Digital Natives. They know their volunteers expect this: “If we don’t do things that way, they’re not going to want to be in our environment”

Interesting reading on neuroplasticity.

(h/t @ramblemuse)

CNAS grows

~ Matt Armstrong

CNAS, aka Center for a New American Security, grew a little bit this week. Certainly they have some empty to fill after so many left to join the White House and the Departments of State and Defense, but that doesn’t diminish the importance of their latest.

While Spencer waxes on about my friend Marc Lynch, nobody’s given Bob Killebrew the love he deserves. Check out CNAS’s press release for his short bio. It will be interesting if Marc Lynch, Tom Ricks, or Andrew Exum get Bob to post (he has one post at SWJ), but he’ll probably work quietly in the background and offer up his deep knowledge and incisive analysis of current and future stabilization requirements.

As CNAS grows, it has redefined the think tank as it (cautiously or a bit clumsily) inserts itself into the public discourse of national security. From conferences broadcast on the web to Twitter to blogging, they have gone the route that sharing information is power. Their knowledge, publically displayed, gains mindshare and marketshare. That is not to say other models are obsolete but the when the field has changed due to the strategy and tactics of an ideological competitor (and think tanks are ideological competitors) you may want to take notice.

Failure can be achieved with one action, success happens over time

~ Matt Armstrong ~ 1 Comment

Short and to the point observation by Galrahn at Information Dissemination that winning a battle does not mean winning a war.

The Navy deploys hospital ships to other countries, but then turns around and takes a poll to measure success. In other words, the Navy is measuring success based on an opinion of an action.

But opinions also measure perception, and hospital ship deployments do not have an associated strategic communication strategy targeting the population of the country it is servicing, rather only has a blog telling stories in English to the American people of events as they unfold.

He follows with a suggestion of true multiple media engagement (person and radio).

I don’t care how ugly it is, someone should stick a giant radio tower on top of the hospital ships and broadcast the coolest damn DJ you can find that speaks the language of the places the hospital ships go to. If Al Qaeda has a radio station in the Middle of Pakistani Mtns to broadcast their propaganda of hate, why can’t we put a radio station on a ship and send out a message of friendship?

What providing wi-fi or wi-max or even temporary cellular connectivity, all for free? Such broadcasts might be in conflict with the host nation’s telecommunications monopoly, but there are diplomatic ways around that.

Thoughts?

Public Diplomacy: Books, Articles, Websites #46

~ Matt Armstrong

Courtesy of Bruce Gregory, Professor of Media and Public Affairs, George Washington University:

July 7, 2009
Intended for teachers of public diplomacy and related courses, here is an update on resources that may be of general interest.  Suggestions for future updates are welcome. 
Bruce Gregory
Adjunct Assistant Professor of Media and Public Affairs
George Washington University

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Defense Department Plan on Strategic Communication and Science and Technology

~ Matt Armstrong ~ 3 Comments

A newly released report from the Department of Defense may be the first to specifically consider the role of science and technology (S&T) efforts supporting the broad range of Strategic Communication (SC) activities across the whole of government. The Strategic Communication Science and Technology Plan, April 2009, (PDF) produced by the Rapid Reaction Technology Office (RRTO) within the Office of the Secretary of Defense’s Director, Defense Research Engineering (DDRE), responds to direction in the Fiscal Year 2009 National Defense Authorization Act, which calls for the Department to leverage these efforts to designate an “S&T thrust area for strategic communication and focus on critical S&T opportunities.” Congress and RRTO authorized publication of this report on MountainRunner.us.

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Noteworthy Links: Information and Communication edition

~ Matt Armstrong

New edition of AP Stylebook adds entries and helpful features: AP writers can now use the phrase "to Twitter" in place of the wordier "to post a Twitter update." Both are far better (and technologically adept) than The New York Times use of “on their Twitter page.”

If you provide services to poor people, should you make a profit? Interesting question that goes to the increasing connectivity in Africa. (h/t @ICT4D)

Feeds for Information Graphics. Compiled by the Art Director for the Associated Press Interactive Design & Graphics Department in New York.

IT Dashboard. Track information technology spending by the US Government. For example, see that the State Department is doing pretty well managing its IT projects and that there are apparently problems with USAID’s Infrastructure and Modernization Program.

Après un an de tests, les policiers ont choisi ce modèle, léger et long de 5 cm.Combat camera for cops. French cops are getting ear-borne mini-cams to combat “to establish the context of our interventions.”

World Bank Report: Information and Communications for Development 2009

~ Matt Armstrong

Some of the World Bank report Information and Communications for Development 2009: Extending Reach and Increasing Impact is now available online. This report

takes an in-depth look at how ICT, and particularly broadband and mobile, are impacting economic growth in developing countries. The data section includes at-a-glance tables for 150 economies of the latest available data on ICT sector performance. Performance measures for access, affordability and applications in government and business are also introduced.

I’ve only reviewed the introduction – to get the whole report you have to buy it (!!) – but it appears this report provides valuable justification for expanded information and communication technology investment for public diplomacy and strategic communication. However, the report all but ignores the impact broadband and mobile phones have on media and corruption or access to radio via mobile phones. Still, as mobile phones “now represent the world’s largest distribution platform”, it is worthwhile to read about their impact on economic growth.

See also:

Enhancing the Digital Native / Immigrant taxonomy

~ Matt Armstrong ~ 6 Comments

When discussing the use and implications of both “new media” and its convergence with “old media” (into “Now Media”), the conversation frequently includes references to two groups, the Digital Native and the Digital Immigrant. This two-tier system inadequately describes reality so I propose a four-tier system that begins with the commonly accepted native-immigrant models and adds two more.

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New GAO Report on Public Diplomacy is out (Updated)

~ Matt Armstrong

U.S. Public Diplomacy: Key Issues for Congressional Oversight, GAO-09-679SP, May 27, 2009. Download here (PDF, 566kb) or read online here.

Highlights:

The United States’ current national communication strategy lacks a number of desirable characteristics identified by GAO, such as a clear definition of the problem, desired results, and a delineation of agency roles and responsibilities. …

The United States’ current national communication strategy lacks a number of desirable characteristics identified by GAO, such as a clear definition of the problem, desired results, and a delineation of agency roles and responsibilities. …

State faces a number of human capital challenges that influence the effectiveness of its public diplomacy operations. …

Security concerns around the world have led to building practices and personnel policies that have limited the ability of local populations to interact with Americans inside and outside the embassy. …

[GAO] provided a draft of this report for review and comment to State, BBG, USAID, and DOD. Each agency declined to provide formal comments. State, BBG, and USAID provided technical comments, which we incorporated in the report, as appropriate.

The report includes a Strategic Communication (not “public diplomacy”) budget breakdown:

image

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The Kitchen Debate of 1959: more than just two guys talking

~ Matt Armstrong

I recommend listening to NPR’s story this morning on the “Kitchen Debate” between Soviet Premier Nikita Khrushchev and Vice President Richard Nixon at the 1959 American exhibition in Moscow. The reporter, Gregory Feifer, notes the “hostility and distrust toward America and Americans among ordinary Russians is much stronger than it was when Nixon debated Khrushchev 50 years ago.” Those that participated in the American exhibitions, Feifer continued, “believe they can be a useful model for President Obama as he seeks to improve ties with Moscow.”

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The Future of Public Diplomacy

~ Matt Armstrong ~ 4 Comments

The world increasingly operates on perceptions created by the “Now Media” environment. Governments must fully take into account these perceptions in the forming and conducting of foreign policy. From the perspective of the United States, the simple and essential fact is that everything we say and do both at home and abroad, as well as everything we fail to say and do, has an impact in other lands. This isn’t a new idea but an observation originally made by a certain general running for president in 1952.

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Kristin Lord: What not to do in public diplomacy

~ Matt Armstrong

From “The Great Debate”, a blog at Reuters, First 100 Days: What not to do in public diplomacy by Kristin Lord:

As Senate confirmation hearings approach, America’s next public diplomacy leaders will get abundant advice about how to improve America’s standing in the world. The Obama administration’s nominees (an under secretary and at least two assistant secretaries in the State Department alone) would be wise to listen.

Yet, in truth, America’s new public diplomacy team can accomplish much by following that age old maxim: first, do no harm.  Seven key “don’ts” are worth bearing in mind.

1) Don’t let the pollsters get you down …

2) Don’t forget the borders …

3) Don’t forget the Pentagon …

4) Don’t go it alone …

5) Don’t forget old standards …

6) Don’t trust your gut …

7)   Don’t forget friends …

Public diplomacy is a tough business. Success usually goes unnoticed, but failures can resound globally. Avoiding missteps is impossible but avoiding these seven mistakes will give America’s next public diplomacy leaders a useful head start.

It’s a short post. Go read the whole thing here.

Public diplomacy, strategic communication, global engagement, “smart power”… each term is a variation on all the others with different kinds of associated activities and focus, but each recognizes the importance that states are not autonomous and that the reactions by individuals and groups of different sizes must be included in the calculus of foreign policy. This is Kristin’s point.

Guest Post: NATO and New Media: new landscapes and new challenges

~ Matt Armstrong ~ 2 Comments

Guest Post By Tom Brouns

The media landscape is quietly undergoing a revolution. NATO’s ability to remain relevant in this new media landscape as it evolves will significantly contribute to its success or failure in Afghanistan. Many observers characterize the internet as “underexploited terrain in the war of ideas” being waged – and according to some observers, being lost – over Afghanistan. Focusing only on the technology, however, overlooks a more fundamental change in the media landscape: the power to produce and disseminate information has irreversibly shifted from large organizations and corporations to the public. Technology has empowered the consumer as an increasingly equal partner in the production of information. The vital role of public perception in Afghanistan makes recognizing and adapting to this change critical to success in what is arguably the biggest test of NATO’s relevance in the 21st century.

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Event: 8th Annual Information Operations Europe

~ Matt Armstrong ~ 3 Comments

An upcoming event of interest: 8th Annual Information Operations Europe: Delivering Effects Through Influence Activity
June 22 – 24, 2009 · Le Meridien Piccadilly, London, UK

Discussions of note:

Cartography Of Strategic Communications

  • The 21st century Info-sphere
  • Strategic Communications, Information Operations, Public Diplomacy and Public Affairs
  • Legacy definitions and the search for an improved solution
  • Conclusions and recommendations

Professor Phil Taylor
Director, Institute of Communications Studies
Leeds University

A New Concept For Strategic Communications

  • Coordinating disparate assets and organisations in NATO
  • Suggestions for other bodies

Mark Laity
Chief Strategic Communications and Special Advisor to SACEUR
Supreme Headquarters Allied Powers Europe, NATO

Using New Media As Part Of An Influence Strategy: Operation Trident

  • Operation background, aims and target audience
  • Coordinating messages across different media
  • Employing new media to reach an audience: Lessons Learned

Detective Chief Superintendent Helen Ball
Head of Trident
London Metropolitan Police

The event website is here.