• China,  Government Broadcasting,  Media,  Public Diplomacy

    CCTV: China’s soft power in the Middle East

    On May 27, 2010, The National published an article about China’s engagement strategy, carried out by state broadcaster China Central Television (CCTV), toward Arab television viewers in the Middle East and North Africa. Many countries broadcast to the Middle East in Arabic, including France, Russia, and the U.S., but China is different: it broadcasts, from Beijing, to the region in Chinese with Arabic subtitles. Instead of focusing on news and current events in the Middle East, CCTV highlights Chinese culture and the arts. Simply, “…CCTV Arabic aims to tell the Arab world about China.“ In his article, Daniel Bardsley further describes China’s strategy, which involves voicing the views of the…