By Alex Belida
Having drafted a new mission statement for the Broadcasting Board of Governors (BBG) stressing the primacy of journalistic values and having proposed that a new non-partisan Board be composed mainly of media veterans, let us now focus on a more efficient structure for U.S. International Broadcasting (USIB) that will attract greater audiences.
Instead of the current multi-entity structure, I would integrate VOA, RFE-RL, RFA, MBN and Radio/TV Marti into a single organization, eliminating all language duplication. This new operation would be headquartered in Washington D.C. at the existing VOA center with satellite production bureaus as needed in strategic locations in addition to smaller news bureaus.
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If, as suggested by Congress and proposed in my last posting, the mission of U.S. International Broadcasting (USIB) is to be good journalism in support of freedom of the press and the free flow of information, then those who oversee America’s non-military broadcasting entities need to be selected accordingly.
The FT today reports on the continuing expansion of China’s CCTV in the United States. “China has started to serve US citizens its own side of the story with CCTV America,” writes the FT’s reporter.
Matt Armstrong has 
