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A Blog on Understanding, Informing, Empowering, and Influencing Global Publics, published by Matt Armstrong

Reforming U.S. International Broadcasting (Part Three): A New Structure

By Alex Belida

Having drafted a new mission statement for the Broadcasting Board of Governors (BBG) stressing the primacy of journalistic values and having proposed that a new non-partisan Board be composed mainly of media veterans, let us now focus on a more efficient structure for U.S. International Broadcasting (USIB) that will attract greater audiences.

Instead of the current multi-entity structure, I would integrate VOA, RFE-RL, RFA, MBN and Radio/TV Marti into a single organization, eliminating all language duplication.  This new operation would be headquartered in Washington D.C. at the existing VOA center with satellite production bureaus as needed in strategic locations in addition to smaller news bureaus.

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The Future of International Broadcasting

By David Jackson

The president’s 2013 budget proposal this week was big news in Washington, but for those who care about public diplomacy and international broadcasting, the most interesting parts involved the Voice of America (VOA), Radio Free Europe/Radio Liberty, Radio Free Asia, Radio & TV Marti, and the Middle East Broadcasting Networks of Radio Sawa and Alhurra TV.

The Broadcasting Board of Governors, which oversees these organizations, has proposed some significant cuts in the overall budget, which is hardly surprising given the nation’s economic problems. But they’ve also proposed sweeping changes in the way they want the broadcasters to operate in the future.

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Reforming U.S. International Broadcasting (Part Two): What to do About the BBG?

By Alex Belida

If, as suggested by Congress and proposed in my last posting, the mission of U.S. International Broadcasting (USIB) is to be good journalism in support of freedom of the press and the free flow of information, then those who oversee America’s non-military broadcasting entities need to be selected accordingly.

Unfortunately, to date, few Governors have had serious backgrounds in journalism and foreign affairs and too many have had partisan or ideological agendas.  This needs to change if USIB is to prosper in the future and attract greater audiences.

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Beijing makes its voice heard: CCTV expands in the U.S.

 

The FT today reports on the continuing expansion of China’s CCTV in the United States. “China has started to serve US citizens its own side of the story with CCTV America,” writes the FT’s reporter.

CCTV America, from its studio in Washington, D.C., is part of Beijing’s outreach of telling its own story through its own voice.  The expansion has been dramatic and expensive.  They are covering stories of Chinese interest that are not covered by Western media or not covered in a way the Chinese want.  Such is the purpose and advantage of Government International Broadcasting.

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US International Broadcasting: Success Requires Independence and Consolidation

By Kim Andrew Elliott

Matt Armstrong has asked for a discussion on the future of the U.S. International Broadcasting (USIB) and the structure and purpose of the Broadcasting Board of Governors. For the past quarter century, I have been writing about US international broadcasting at the macro level. The two pillars of my proposals have always been independence and consolidation.

Independence

First, US international broadcasting must be under a bipartisan or nonpartisan board that shields it from direct US Government control and interference. There is no substitute for this. The world’s great public broadcasting corporations, including the BBC, Canadian Broadcasting Corporation, and the Australian Broadcasting Corporation, are seen as independent and credible news providers because they are managed by boards and not by the governments of their countries.

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BBG’s 5yr Strategic Plan: to inform, engage and connect (Updated)

The Broadcasting Board of Governor’s strategic plan for 2012-2016 provides a serious starting point to discuss and debate the future of America’s international broadcasting. Download the Executive Summary for the BBG’s FY2013 Budget Request and the BBG Strategic Plan 2012-2016 (OMB-Final) from MountainRunner.

More to appear on this site about the plan. Feel free to leave comments below or via email.

Update: the link to the plan was fixed.  Such are the challenges of posting on the road (or train or conference room) from an iPad.  

To Inform, Engage, and Connect: a look at the BBG’s new strategy

The Broadcasting Board of Governors released their strategy supporting their 2013 budget request today. The plan is far ranging and addresses many of the major challenges facing America’s international broadcasting today directly and several more indirectly. As good as the plan reads, the devil, as they say, is in the details.

The BBG’s narrative on this plan, released earlier, created unnecessary confusion with its lack of details. The specifics, some described as tactical but still strategic in scope and time to implement, are welcome and necessary to foster an informed discussion on correcting the mission and capability of U.S. International Broadcasting. For too long, the BBG has been effectively silent, or reticent at best, on its plans, to its own detriment.
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BBG Responds to Ted Lipien’s Washington Times commentary

The following from Lynne Weil, Director of Communications and External Affairs at the Broadcasting Board of Governors, was sent to The Washington Times in response to Ted Lipien’s opinion piece that appeared there February 8, 2012.

To the Editor:

The op-ed you published on the Broadcasting Board of Governors (“VOA harms Putin opposition in Russia,” Commentary, Ted Lipien, Feb. 8) cynically attempts to exploit a real, but quickly addressed, journalistic error by the Voice of America’s Russian Service in order to deliver an inaccurate, exaggerated and distorted attack on the BBG.

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Reforming U.S. International Broadcasting: A New Mission Statement

By Alex Belida

When the current Broadcasting Board of Governors (BBG) decided last year to revamp its mission statement, it conceded “a variety of opinions exist within the BBG family” about the elements the statement should contain.  That is certainly an understatement!  Virtually none of the journalists I knew at the Voice of America was happy with the old mission statement.  And the new one hasn’t exactly received rave reviews either.

The old mission statement was this:  “To promote freedom and democracy and to enhance understanding through multi-media communication of accurate, objective, and balanced news, information, and other programming about America and the world audience overseas.”

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Michael Lynton Becomes the BBG’s New Interim Presiding Governor

Just in from the Broadcasting Board of Governors:

Washington, DC – Following the departure of Chairman Walter Isaacson, the Broadcasting Board of Governors today unanimously approved BBG member Michael Lynton as its new interim presiding governor.

“It is a pleasure to work with this multi-talented, bipartisan board, and an honor to be elected to help lead the organization,” Lynton said. “We are each committed to the cause of making this agency the best it can be. And with our various strengths and diverse backgrounds, we all bring something to the table.”
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