The internet can create news where there isn’t any and give a platform to those who otherwise would be voiceless. In Mexico, the Zapatista’s so effectively used global communication that a new paradigm was named for them: Zapatista Effect. The Netwar is less denial-of-service attacks and more of what the Air Force One Graffiti Hoax symbolized its potential.
A startling internet video that shows someone spraying graffiti on
President Bush’s jet looked so authentic that the Air Force wasn’t immediately certain whether the plane had been targeted….
"We’re looking at it, too," said Lt. Col. Bruce Alexander, a spokesman
for the Air Mobility Command’s 89th Airlift Wing, which operates Air
Force One. "It looks very real."
Swift-boating to a new level, a determined party will take advantage of the 24-hour news cycle (and its inherent desperation). This requires deep and effective counter-information capabilities with speakers who understand how to communicate and have an established level of trust.
See the original video here.