As many of you know, I teach a seminar-style course in the Washington, DC, area on the modern information environment. It is a 9-hour course held over three consecutive evenings from 6p – 9p. While the content has been a draw, the title – Understanding and Engaging Now Media – has not. Joel at AOC (the organization hosting the class) and I are working on a more catchy title. Here are some of the ideas:
- Information as a weapon: the struggle for minds and wills in today’s “Now Media”
- Strategic communication and social media in the struggle for minds and wills
- Strategic Communication, Social Media, and “Now Media”
- Uncontested space? Where does the fiction begin in today’s “Now Media”?
If you have suggestions on a title, or if one of the above is your favorite, we’d like to hear from you in the comments or via email.
4 thoughts on “Marketing a course: which title is better?”
“Now Media” – the struggle for minds in the information age
The Rise of the “Now Media” – strategic communication in the information age
Information as a Weapon. I think that will draw your audience (or at least the audience that NEEDS to hear your message).
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