Now Media,  Teaching / Training

Marketing a course: which title is better?

As many of you know, I teach a seminar-style course in the Washington, DC, area on the modern information environment. It is a 9-hour course held over three consecutive evenings from 6p – 9p. While the content has been a draw, the title – Understanding and Engaging Now Media – has not. Joel at AOC (the organization hosting the class) and I are working on a more catchy title. Here are some of the ideas:

  • Information as a weapon: the struggle for minds and wills in today’s “Now Media”
  • Strategic communication and social media in the struggle for minds and wills
  • Strategic Communication, Social Media, and “Now Media”
  • Uncontested space? Where does the fiction begin in today’s “Now Media”?

If you have suggestions on a title, or if one of the above is your favorite, we’d like to hear from you in the comments or via email.