I’m off to the beautiful Naval Postgraduate School in Monterey, California to give a lecture tomorrow as part of the Navy Strategic Communication Workshop. About the SCW:
The Navy Strategic Communication Workshop (SCW) is a three‐day workshop designed to help commands in the development and implementation of a Strategic Communication planning process. Participants are encouraged to attend as part of a command sponsored team of three to five members, led by a senior executive (Flag Officer or Senior Executive Service member). Ideally, teams include a diverse mix of functional area responsibilities. Teams are asked to bring strategic plans or change initiatives that might require a strategic communication component. Through a combination of classroom presentations and facilitated breakout sessions, teams will be able to apply new skills and techniques to advance their plans.
My talk is titled “The New Information Environment” and will cover the information-centric “now media” environment of borderless news and audiences, dynamic and voluntary “diasporas” (my favorite depiction of this challenge is the image at right), and the organizational and conceptual confusion that abounds across the Government on the requirements, responsibilities and authorities to be effective in this environment. Of course I’ll talk about Wikileaks weave in that The New York Times has more Twitter followers than print subscribers, .
Also, of possible interest is my (draft) syllabus for the public diplomacy class I’m teaching this Spring 2011 at USC.