• China,  Government Broadcasting,  Public Diplomacy

    China hosts seminar for developing countries on guiding public opinion and building a national brand

    Last month, China hosted an event for Information Ministers from twenty developing countries titled “Actively Guiding Public Opinion and Building up Sound National Image.” According to Sierra Leone News: The workshop focused on the cooperation and development between the Chinese and foreign media and information department encompassing political, economic, cultural and social aspects. Participants raised grave concern about the negative media coverage given to developing countries despite efforts of these countries to match up with modern standards. The Secretary General of the Information office in China, Mr. Feng Xwang said the western media controls the voice of news report thereby failing to report on the social life of the people. …

  • China,  Psychological Struggle

    Treble Spyglass, Treble Spear?: China’s Three Warfares

    “For to win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.” -Sun Tzu Timothy Walton has an interesting paper entitled “Treble Spyglass, Treble Spear?: China’s Three Warfares” (385kb PDF) in the Winter issue of Defense Concepts, a journal put out by the Center for Advanced Defense Studies.  The paper essentially describes the Chinese as adjusting military strategy to incorporate all of the elements of power. In the U.S., this is called DIME, for Diplomacy, Information, Military, and Economic (or the expanded version that never gained the same traction: DIMELIF, DIME + Finance, Intelligence, Law…

  • China,  Public Diplomacy

    Recommended Reading: China’s New Diplomacy

    In the latest issue of the Netherlands Institute of International Relations Clingendael‘s Discussion Papers in Diplomacy, China is featured in a paper titled “The Shanghai Cooperation Organization and China’s New Diplomacy” by Gao Fei, an expert on contemporary Chinese diplomacy and Russian affairs. According to Clingendael: This article offers a Chinese perspective of the elements and approaches of what is often called China’s ‘New Diplomacy’ and argues that China’s involvement in the development of the Shanghai Cooperation Organization (SCO) can be regarded as an exemplary case of ‘China’s New Diplomacy.’ The article furthermore aims to contribute to the understanding of China’s emerging role in the international multilateral arena. The concepts…

  • China,  Government Broadcasting,  Media,  Public Diplomacy

    China aims to expand soft power, adds English-language news channel

    In 2000, China Central Television (CCTV) launched CCTV International, its 24-hour English-language news service aimed for the global audience. CCTV’s international broadcasting has since expanded to cover news -from a Chinese perspective- in French, Spanish, Russian, and since 2009, Arabic. On July 1, 2010, China launched another international English language news channel to expand its soft power. According to a July 2, 2010 article from The Guardian by Tania Branigan, Chinese authorities hope the launch of state news agency Xinhua‘s CNC World channel will help promote China’s image and perspectives. Similar to CCTV’s international objective, Xinhua’s president said CNC would “present an international vision with a China perspective.” Currently, CNC…

  • Defense Department

    Attack or Defend? Leveraging Information and Balancing Risk in Cyberspace

    In his article, “Attack or Defend? Leveraging Information and Balancing Risk in Cyberspace,” Dennis Murphy discusses the Department of Defense’s policy toward the Internet, which enables opportunities to counter misinformation online and tell the story of the U.S. military. He questions, however, if organizational culture will embrace this approach.Murphy, a professor of Information Operations and Information in Warfare at the U.S. Army War College and retired U.S. Army colonel, notes the government must consider the use of the Internet by a potential adversary in future warfighting challenges. Although military leaders openly regard the importance of using new media and Internet tools, recent Defense Department policy directs commanders to continue to…

  • China,  Government Broadcasting,  Media,  Public Diplomacy

    CCTV: China’s soft power in the Middle East

    On May 27, 2010, The National published an article about China’s engagement strategy, carried out by state broadcaster China Central Television (CCTV), toward Arab television viewers in the Middle East and North Africa. Many countries broadcast to the Middle East in Arabic, including France, Russia, and the U.S., but China is different: it broadcasts, from Beijing, to the region in Chinese with Arabic subtitles. Instead of focusing on news and current events in the Middle East, CCTV highlights Chinese culture and the arts. Simply, “…CCTV Arabic aims to tell the Arab world about China.“ In his article, Daniel Bardsley further describes China’s strategy, which involves voicing the views of the…

  • China,  Cultural Diplomacy,  Public Diplomacy,  State Department

    Shanghai’d, or the USA Pavilion as a corporate theme park

    Below is an excerpt from a must-read post at the USC Center on Public Diplomacy by Cynthia Schneider and Hailey Woldt on America’s “contribution” to the World Expo now underway in China. Let’s begin with the positive: the United States is present at the World Expo in Shanghai. The Secretary of State deserves praise for making this possible, by launching an eleventh hour fundraising drive, after the previous administration had done virtually nothing (besides rejecting a proposal that included Frank Gehry as architect). The Chinese cared enough about the U.S. presence to have contributed both public and private funds to guarantee that the U.S. showed up for Expo Shanghai 2010.…

  • China,  Public Diplomacy

    China builds at least 60 public diplomacy outposts in US while permitting 4 US centers in China

    China: 60, US: 0 Nicholas Kralev reports at The Washington Times that Congress is expressing its concern at the disparity between the number of cultural centers China and the US have permitted in each others countries. While China has setup 60 in the US, it is currently permitting only four to be built. At present, there are no such US centers in China.

  • China,  Psychological Struggle

    The Disappearance of China Air

    To be completely crass, disaster relief and humanitarian aid is huge opportunity to score points with locals. It is, however, best when it is not done blatantly, but making it clear where the aid was coming from both gives your side points and potentially denies opportunities to competitors. Reading The New York Times on my Blackberry Thursday morning, the article “Haiti Lies in Ruins; Grim Search for Untold Dead” by Simon Romero and Marc Lacey, dated January 14, 2010, struck a nerve. These are the first two paragraphs as they still read on my Blackberry: PORT-AU-PRINCE, Haiti – Foreign aid trickled into Haiti’s devastated capital on Thursday morning as the…