Next Friday is my first day teaching at USC and I’m excited. Hopefully the students are at least moderately excited as well. My goal of PUBD510: Public Diplomacy and Technologies is to the students capable of engaging a senior policy maker on the importance and requirements of engaging in today’s Now Media global information environment while cognizant that different geographies – be they physical, social, or cultural – demand different tools, methods, and expectations.
Tag: public diplomacy
Recalling History: Secretary of State testifies before House Appropriations
On March 3, 1947, Secretary of State George C. Marshall testified before a subcommittee of the House Appropriations Committee on the issue of the Department of State Appropriation Bill for 1948.
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Recalling History: Secretary of State testifies for information activities
Below is testimony and questions from a hearing before a special subcommittee of the House of Representative’s Committee on Foreign Affairs on May 16, 1947. The subject is HR 3342, a bill that would become known as the US Information and Education Exchange Act of 1948, also referred to as the Smith-Mundt Act. George C. Marshall was General of the Army (5-stars), Ambassador to China, Secretary of State, and later Nobel Peace Prize laureate. He was the third Secretary of State in two years. Edward R. Stettinius, Jr., served 1 Dec 1944 – 27 June 1945. James F. Byrnes served 3 July 1945 to 21 January 1947. Marshall served 21 January 1947 to 20 January 1949.
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Three posts over the break you may have missed
Three posts on public diplomacy, strategic communication, global engagement, or whatever you and your tribe calls empowering and encouraging others to share common cause now or when necessary in the future.
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The Real Psychological Operation for Afghanistan
We must understand and undermine the real mechanisms that empower the enemy and take “aggressive actions to win the important battle of perception.”
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Reorganizing Government to meet hybrid threats posted at the Stimson Center’s Budget Insight Blog
Nine years ago we went to war with the enemy we had, not the enemy we wanted. For several years after 9/11 we struggled to comprehend how military superiority failed to translate into strategic victory.
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A Global Call to Arms in the Virtual Century, a guest post by Carson T. Checketts
An active, educated and dynamic vigilance is required by our world’s citizens to intercept the individuals and groups who (like pariahs) feed off hateful, bigoted and narrow ideologies to the detriment of everyone.
Understanding and Engaging Now Media: February 8-10 in DC
I will again be teaching Understanding and Engaging Now Media in the DC area, more precisely Alexandria, VA. The dates are February 8, 9, and 10 and the time remains 6p – 9p with drinks and sandwiches provided. Materials to read and view prior to the course will be provided to prepare for the course and to maximize the time.
For more information and registration, visit the AOC website. Note: the course description and agenda will be modified slightly.
Guest Post: A Global Call to Arms in the Virtual Century
Carl Jung once warned during the Cold War that: “Everywhere in the West [World] there are subversive minorities who, sheltered by our humanitarianism and our sense of justice, hold the incendiary torches ready, with nothing to stop the spread of their ideas except the critical reason of a single, fairly intelligent, mentally stable stratum of the population. One should not, however, overestimate the thickness of this stratum.” (C.G. Jung, “The Undiscovered Self,” 4).
If Carl Jung were still living, we may find him to be rather (appropriately) proud of a modest, rational banker who resides in Nigeria. On December 25th, 2009, the Free World was given a great gift that mirrors the one Jung sought to impart more than 50 years ago. While the media will mark the day as another attempted 9/11, they miss the mark. The most profound and courageous feature of this attempted attack has nothing to do with the terrorist himself, but with his father. A father, who, upon sensing his son was falling into the orbit of radical ideologies, took it upon himself to use this information to protect our global commons by letting authorities know they should be watching his son. Certainly we can all understand what a grueling and emotionally fracturing experience it must have been for this brave man. We would all do well to spend a few moments this New Year viewing the world from this man’s shoes.
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Reorganizing Government to meet hybrid threats
Read my guest post over at the Stimson Center’s Budget Insight blog titled Hybrid Government:
Nine years ago we went to war with the enemy we had, not the enemy we wanted. For several years after 9/11 we struggled to comprehend how military superiority failed to translate into strategic victory. We created labels like “irregular” and “hybrid” to describe adversaries that did not conform to our structured view of international affairs shaped by the second half of the Cold War. Today, conflict is democratized, not in the sense of bicameral legislatures but strategic influence in the hands of non-state actors empowered by falling barriers to information acquisition, packaging and dissemination as well as easy access to the means of destruction and disruption, physical and virtual.
Calls for “smart power” and a “whole of government” approach has resulted in countless articles, memos, and reports on updating the State Department, the Defense Department, and other agencies to confront the challenges of today and tomorrow. The focus on improving the operational elements of national power, while necessary, ignores a critical national security actor that has received little to no attention or pressure to adapt to the new and emerging requirements: Congress.
Read the whole thing here. Comment there or below.
The Real Psychological Operation for Afghanistan

This article is cross-posted at the George C. Marshall Foundation. Also at AOC’s IO Blog.
On December 1, 2009, President Obama announced his Afghanistan strategy and what immediately followed was an expected and unoriginal cacophony of sound bites based on selective memories of the past and shallow and ignorant visions of the present and future. The decline in the public’s support for the struggle is surely a delight for Al Qaeda and the Taliban who, unlike our pundits and some in Congress, understand this is foremost a psychological struggle for the minds of people in “Af-Pak” and around the world to affect their will to act.
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Members, Foreign Operations subcommittee of House Appropriations
Because you and everyone else looking for a “whole of government” approach to public diplomacy, strategic communication, and global engagement should know, below are the members of the Foreign Operations subcommittee of the US House of Representatives Committee on Appropriations.
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Members, Senate Foreign Relations Committee
Because you and everybody else looking for a “whole of government” approach to public diplomacy, strategic communication, and global engagement should know, below are the members of the US Senate Committee on Foreign Relations (SFRC).
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Cultural Exchange and the Cold War: How the West Won (Part II)
by Yale Richmond
Yale Richmond, a retired U.S. Foreign Service Officer and author of 11 books on intercultural communication, worked on U.S.-Soviet cultural and other exchanges for more than 20 years. He delivered the following speech at the Aleksanteri Institute’s 9th Annual Conference “Cold War Interactions Reconsidered” 29-31 October 2009, University of Helsinki, Finland. This is the second of two parts and originally appeared at Whirled View. It is published here with the author’s permission. Part I is here.
Exhibitions: Better to See Once. . .
And now to exhibitions. As an old Russian proverb tells us, it is better to see once than to hear a hundred times.
The Cultural Agreement also provided for month-long showings of exhibitions in the two countries to show the latest developments in various fields. Prepared by the U.S. Information Agency, the American exhibitions were on such subjects as medicine, architecture, hand tools, education, outdoor recreation, technology for the home, and agriculture. Each exhibition had some 20 Russian-speaking American guides who responded to questions from the Soviet visitors. For most Russians who saw the exhibitions, it was their first and only opportunity to talk with an American.
Despite harassment by the KGB, the exhibitions drew huge crowds with long lines awaiting admittance, and they were seen, on average, by some 250,000 visitors in each city. All together, more than 20 million Soviet citizens saw the 23 U.S. exhibitions over a 32-year period.
Continue reading “Cultural Exchange and the Cold War: How the West Won (Part II)
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Cultural Exchange and the Cold War: How the West Won
Yale Richmond is a retired U.S. Foreign Service Officer, the author of 11 books on intercultural communication, and he worked on U.S.-Soviet cultural and other exchanges for more than 20 years. Yale delivered the following speech at the Aleksanteri Institute’s 9th Annual Conference “Cold War Interactions Reconsidered” 29-31 October 2009, University of Helsinki, Finland. This is the first of two parts and originally appeared at Whirled View. It is published here with the author’s permission.
I want to thank the Aleksanteri Institute at the University of Helsinki for this opportunity to speak to you. It is an honor to be asked to address such a well-informed audience.
First a disclaimer. Although I worked for the US Government for more than 35 years, and many of those years on the Soviet Union and Eastern Europe, I do not speak for the State Department today. The views I present here today are my own.
There are many theories of why communism collapsed and the Cold War ended, as you will likely be hearing in this conference.
There are a few grains of truth in some of those explanations, and more than a few in others, but I will provide today many grains of another explanation–that the end of the Cold War and the collapse of communism were consequences of Soviet contacts and cultural exchanges with the West, and with the United States in particular, over the years that followed the death of Stalin in 1953.
When cultural exchange with the Soviets is mentioned, most people think of Soviet dancers, symphony orchestras, ice shows, and circuses that came to the West and filled our halls with admiring spectators. But cultural exchange consisted of much more–exhibitions, motion pictures, and most important, exchanges of people.
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What is Strategic Communication?
What is “strategic communication”? To many, it is synonymous with public diplomacy, but are they? Is it that strategic communication is simply engagement by the Defense Department and public diplomacy is engagement by the State Department?
To many in the Defense community, strategic communication encompasses public affairs. This is reflected in the comment by a senior Defense official who noted beliefs that strategic communication is “public affairs on steroids.” Personally, I have never heard public diplomacy similarly described.
I’m interested in thoughts on the difference between strategic communication (SC) and public diplomacy (PD).
I’ll fire off the first observation on the differences for your comment:
The difference is not merely semantic but based in differences in techniques, tactics, procedures, time horizons, and audiences. On the last point, audiences, strategic communication is global as it does include public affairs, the US public and US media. From the comments from the Secretary of Defense to the “orchestra chart“, the struggle to communicate is not restricted to audiences beyond our borders. In stark contrast, public diplomacy is exclusively aimed at audiences residing out the geographic borders of the United States at the moment of contact.
Back to you. What are your thoughts on strategic communication and public diplomacy, including or ignoring my above statement.
See also:
Guest Post: A Failure to Explain
By Peggie Duggan
Exactly who is responsible for explaining the United States to the rest of the world? Perhaps, more importantly, who is responsible for explaining the United States to her own people? The answers are the U.S. Department of State and nobody, respectively. As Dr. Phil would say, “How is that working for you?”
On a forgotten day, buried in the Congressional Record, one senator stood up and said,
Our country, I think we can all admit, has experienced a tremendous decline in international respect since 1943. At the end of World War II, due both to our leadership toward victory and to an accumulation of international prestige built over the decade, this country occupied an enviable stance.
It was liked, admired, and trusted to a degree even by conquered nations, and we had the one great Military Establishment intact in the whole world.
Now what has happened? Why has the world deteriorated? You can’t point your finger of blame at any individual or any individual policy. But when that kind of historic demonstration is before us, it seems to me that alert Americans ought to ask themselves why and what can we do about it?
This country today is being popularly blamed by much of the politically conscious population of the world for a great share of the misfortunes of the world…
Something is wrong with American policy. There is nothing wrong with American attitudes, nothing wrong with the American ideal, nothing wrong with the basic concept that we provide a lot of foreign aid and leadership and help the free world get stronger…Nobody really believes we are imperialistic. Nobody really believes we are trying to superimpose any religious creed or a political philosophy on anybody.
We do this out of an abundance of good will and out of some impulse of self-preservation, and we get attacked.[1]
US Government Meets New Media
From Helle Dale at The Heritage Foundation, Public Diplomacy 2.0: Where the U.S. Government Meets “New Media”:
Public diplomacy and strategic communications experts within the U.S. government are exploring the potential of the new social media in the effort to win hearts and minds abroad, especially in the Muslim world where today’s war of ideas is being fought. Enemies of the United States are already expert in using these low-cost outreach tools that can connect thousands, potentially even millions, at the touch of a computer key or cell phone button. As public affairs blogger Matt Armstrong writes,
In this age of mass information and precision guided media, everyone from political candidates to terrorists must instantly and continuously interact with and influence audiences in order to be relevant and competitive. Ignoring the utility of social media is tantamount to surrendering the high ground in the enduring battle to influence minds around the world.
… When employed strategically, social-networking sites clearly offer potential for U.S. public diplomacy to reach younger, tech-savvy audiences around the world. Social-networking sites can also be cost-effective and run with relatively low overhead. Yet, nothing can replace the power of person-to-person contact and individual exposure to American culture. Furthermore, the unevenness of global technological progress means that a variety of media will remain critical to spreading the U.S. message. As part of a clear and calibrated U.S. government communications strategy, however, Public Diplomacy 2.0 can be a valuable tool.
I would add that there is the convergence of new and old media into Now Media makes intense focus on “new media” channels as distracting and potentially dangerous. As Helle Dale notes, person to person contact remains essential. Even in America’s social media world, studies indicate online relationships that have by real world connections are far stronger than those without.
A powerful, important, and too often ignored is the use of the online media by our adversaries. We require culturally aware, linguistically capable actors in the same languages and cultures we are operating in the “meat space.” What you see in your English-language search of Google or YouTube is not the same list as an Arabic-language search using the same .com site. How many know that? This is a far more dangerous world than many realize. Helle Dale’s recommendations are valid but are ultimately a small part of the solution. The institutional dysfunction across Government and the extreme lack of awareness of the requirements in both the executive and legislative branches overshadow any advantage of these recommendations. We have surrendered primary battlegrounds in the struggle for minds and wills. It is time to reverse this and answer counter the highly damaging propaganda of our adversaries.
Related:
- Public Diplomacy and New Technologies, a USC graduate course I’m teaching
- Understanding and Engaging Now Media, a 3-night executive training (previous seminar info here) to be held February 8, 9, 10 in DC. Email me for more info.
Report: Al Qaida kills eight times more Muslims than non-Muslims
A recently released and unreported report from West Point’s Combating Terrorism Center has some fuel for the struggle of minds and wills. Deadly Vanguards: A Study of al-Qa’ida’s Violence Against Muslims (PDF, 875kb) is a survey of attacks carried out by Al Qaeda that should be part of a counter-narrative to Al Qaeda’s broadly accepted proposal that they are the champions of Muslims. For too long we have accepted the propaganda of the enemy, allowing him to set the time, place, and vocabulary, all to his advantage. He declared the war was between us and them and we agreed. It wasn’t and it isn’t.
From the report:
The results show that non‐Westerners are much more likely to be killed in an al‐Qa’ida attack. From 2004 to 2008, only 15% percent of the 3,010 victims were Western. During the most recent period studied the numbers skew even further. From 2006 to 2008, only 2% (12 of 661 victims) are from the West, and the remaining 98% are inhabitants of countries with Muslim majorities. During this period, a person of non‐Western origin was 54 times more likely to die in an al‐Qa’ida attack than an individual from the West. The overwhelming majority of al‐Qa’ida victims are Muslims living in Muslim countries, and many are citizens of Iraq, which suffered more al‐Qa’ida attacks than any other country courtesy of the al‐Qa’ida in Iraq (AQI) affiliate.
It is interesting to note that the percentage of non‐Western victims increased in the more recent period at the same time that extremist scholars, pundits, and supporters are questioning the indiscriminate use of violence and the targeting of Muslims. Al‐Qa’ida leaders stress that these individuals are not formal members of the organization, but recognizes their legitimacy as scholars and intellectual contributions to the movement nonetheless.
It is a short and required read. Supporting data fills most of the report’s 56 pages. See Deadly Vanguards: A Study of al-Qa’ida’s Violence Against Muslims.
Funny thing happened on the way to the newspaper
A funny thing happened to some facts on their way to the newspaper this week. Last week, on November 23, I blogged on the slate of nominees for the Broadcasting Board of Governors. The night of the 24th I updated post with additional information for Michael Meehan to highlight that he was previously nominated by President Bush to the Board so that it read “…(previously nominated to the Board by President George W. Bush and a business partner of the husband of Judith McHale’s Chief of Staff ).”
A week later on November 30, Al Kamen of The Washington Post’s “In the Loop” graciously mentioned me as pointing out Meehan has a connection to the office of the Under Secretary for Public Diplomacy and Public Affairs, but did not mention the previous nomination.
Then today, the December 2 edition of “In the Loop” noted what my blog said for the prior week, that Meehan was first nominated by Bush. Where was the clarification that my post had that important data point Kamen’s researcher ignored?
For all the congratulatory email I received for the “In the Loop” mention, there was no noticeable change in the number of visitors to the blog – although digging deeper I found there were an unusual number of visitors from The Washington Post domain – so if I hadn’t known I was mentioned, I wouldn’t have known I was in one of the – if not the – most read gossip columns. Either not many cared about the Meehan-DiMartino connection or not many of Kamen’s readers follow the links he provides to read the source. There’s also the possibility that Kamen’s readers who care about public diplomacy already read this blog and knew the week before about the connection and the previously nomination.
The initial spin on the story was not surprising, the spin in today’s correction was. I’m implicitly portrayed as the one who did not write on Meehan’s previous nomination. Ah, the media.
Event: The Abolition of USIA and Its Effects on U.S. Public Diplomacy
At The Heritage Foundation December 9, 2009, 10a – 11:30a: The Abolition of USIA and Its Effects on U.S. Public Diplomacy. Speakers include Joe Duffey, Bill Kiehl, Stephen Johnson, Robert Schadler and hosted by Helle Dale.
Founded in 1953, the mission of the United States Information Agency (USIA) was to “understand, inform and influence foreign publics in promotion of the national interest, and to broaden the dialogue between Americans and U.S. institutions and their counterparts abroad.” For years, USIA was the U.S. government’s public diplomacy arm, charged with telling America’s story abroad. Ten years ago, USIA was disbanded and its functions were folded into the State Department under the management of Undersecretary of State for Public Affairs and Public Diplomacy. Since then, U.S. public diplomacy has fallen upon hard times. The new administration has repeatedly proclaimed that U.S. engagement in the world would be revitalized and yet there has been little change at U.S. foreign policy’s lead agency. Our panelists will analyze the changes that U.S. public diplomacy has gone through in the past 10 years and what should be done to improve America’s ability to “understand, inform and influence foreign publics in promotion of the national interest.”
I won’t be there but RSVP here if you want to be there. I’m interested in your feedback on the discussion.
Not an ordinary government news service
Do you think Russia Today, PressTV, or CCTV would broadcast a story like this one from VOA: Studies Contend Bhopal Still Contaminated, 25 Years After World’s Worst Industrial Disaster? I don’t think so.
Thanks, Al…
If you’re new to www.MountainRunner.us via Al Kamen’s In the Loop, welcome and browse a while. By the way, Kamen was referring to this post Fresh Start for the Broadcasting Board of Governors when he cited me and this blog. As noted in the post, Michael Meehan, like some other BBG nominees, was previously nominated to the Board by President George W. Bush. The potential (and informal) link between the BBG and State Department’s public diplomacy office may ultimately benefit State’s public diplomacy bureaucracy and mission.
See also:
- Hitting Bottom at Foggy Bottom, an article of mine at ForeignPolicy.com
- Smith-Mundt Act: Facts, Myths and Recommendations a short 3-pager dispelling the misinformation around the foundational legislation for America’s global engagement
- Preparing to Lose the Information War? on the recent DOD “IO” budget issues & the need to fund, resource, and prioritize State’s public diplomacy capabilities
- Risk Communication in a Constrained Information Environment, my presentation at Heritage on communicating in the modern global information environment for global and local events

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